In the lead-up to their November 2022 finals tournament in Turin, Italy, ATP sought to create an NFTs partnership to solidify their entry into the Web3 space. With a delivery requirement of under three months and with no prior experience in launching an NFT project, ATP needed support in artist and web3 developer research, contract writing, strategic marketing, and storytelling.
Engine developed a suite of Web3 and generative art products and services to successfully position ATP at the intersection of sports, data, art, and technology. The project, which sold out in minutes, shows how data, art, collectibles, and live events can combine into beautiful outputs.